Saja
Created by Aaron Bell
Named after the Korean word for Lion, Saja is an upright, contemporary serif typeface designed especially for long-form, multi-script typesetting of Latin and Korean. Aimed at magazine usage, Saja walks the line between quiet and quirky, bringing a refreshing air to the page.
Saja includes a regular and book text as well as paired bolds for each. As Korean tends to be set at a lighter weight than Latin, this innovative design allows comfortable text setting for both scripts. Furthermore, Saja introduces a new paradigm to the field of Korean typography—the true italic. No more will Korean typographers be forced to mechanically slant text for emphasis, but can use a brand new style that is still just as easy to read.
About Me
@aaronbellPassionate about Asian language and culture, Aaron earned a bachelors degree in Asian Studies, with a minor in Japanese, at Whitman College in the United States. After graduation, he worked for two years as a web developer and studied graphic design with a focus on typography. Aaron returned to the academic fold last year and is now a postgraduate student at the University of Reading in the MA in Typeface Design program, focusing on Latin and Korean multi-script design.
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